Mimosa is basically a warm yellow. The company explains that, during this time of economic hardship and uncertainty, and change, optimism is much needed and, "no other color expresses hope and reassurance more than yellow."
Here's a quote from their website:
"The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance," explains Leatrice Eiseman, executive director of the Pantone Color Institute®. "Mimosa also speaks to enlightenment, as it is a hue that sparks imagination and innovation."
Yellow is also the color of insanity! Didn't they read "The Yellow Wallpaper?" ;] Haha, let's make this year a year of good insanity. Start looking for cute clothes and accessories in this fun color, it's gonna be big! I'm glad the color yellow is finally getting some attention; it always seems so forgotten to me. And how can anyone forget such a bright, vibrant color?!
What do you guys think of this year's color?
xx Nikkidee :]