Have you guys seen the new ad for Marc Jacobs' most recent perfume? The perfume is called Oh, Lola! and it has been described as a little sister of Lola, "more of a Lolita than a Lola". I think that says something in itself, but what folks are going a bit wild about is the ad. It features 17 year old actress Dakota Fanning, holding a large, flowery and evocative bottle of the perfume in between her legs.
Here's what the ASA had to say about it:
"Due to the fact that Dakota is styled to look a bit younger than her 17 years, and the position of the bottle and hemline of her dress, etc, the ad has been banned by the Advertising Standards Authority for child sexualization."
Personally, I don't think that the picture is all that bad, although the bottle is a bit strange looking. What does bother me is that it the advertisement reads, "THE NEW FRAGRANCE FOR WOMEN", and then the picture shows a very young looking girl. Nothing about this ad shows that it is for women.
Here's the ad so you can decide for yourself:
Do you think that the ad is too sexual? Voice your opinion in the comments!